| Main Topics |
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| Click on a link below to go directly to a specific topic section; |
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>> Setup |
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>> Functionality |
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>> Technical Requirements & Support |
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>> Pricing & Terms |
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>> General |
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| Do I need to download or install any software, or plug-ins? |
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| No, E-mail Marketer© is completely web based and self contained. You can access it 24/7 from any computer with an internet connection. |
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| I don' have any programming, HTML, or web design skills; can I still use E-mail Marketer©? |
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| Yes, you can. It is designed for use by non-technical users. No specialist technical programming skills are required, except for activating a subscription form on your website and we offer this as a related service >> more info |
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| Does it comply with all current e-mail marketing legislation? |
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| Yes, fully complies with the latest legislation namely "The Privacy and Electronic Communications (EU Directive), 2003". It adopts a permission based approach to e-mail marketing, for example with its double opt-in confirmation, and easy one click unsubscribe process. |
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| How quickly can we be set up to use E-mail Marketer©? |
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Your account will be activated within 48hrs of receiving your payment, so technically you are then ready to send and monitor the results of your first e-mail campaign. However, most clients also opt for our subscription form and HTML template design services. In this scenario, you can be up and running within a week.*
(* this assumes we have been provided with the necessary inputs for the design process e.g. any relevant artwork, direction on branding, choice of custom fields for the subscription form etc) |
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| Can you design a template that will have the same look & feel as our website/other marketing materials? |
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| Yes, we do offer a bespoke HTML E-mail Template design service >> more info |
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| When we purchase E-mail Marketer© will we be given a User Guide? |
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| Yes, you will and this is very comprehensive and user friendly. All the main functions are clearly explained in a simple step by step process, combined with visual control panel screenshots. To view a sample of our User Guide >> click here |
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| Can we use e-mail addresses we have stored in our database, or from a purchased list? |
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| Yes, you can import (CSV & Txt files) and export (CSV) lists and data. |
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| Do you sell lists of e-mail addresses? |
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| No, we strongly maintain our core business focus on providing e-mail marketing campaign management software. What we would say is, choose potential list providers carefully, as sadly there are some less reputable players out there with outdated lists. Also ask probing questions to make sure you are purchasing a permission based opt-in list, so that you will comply with relevant e-mail legislation. |
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| Will users be able to register for our newsletter on our website? |
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| Yes, in fact that is often one of the main methods for building subscriber lists. E-mail Marketer© includes a function to create subscription forms that can then be placed on your website. |
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| Will the e-mails appear as if they have been sent from us? |
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| Yes, all e-mail communication is totally branded. When you send an e-mail marketing campaign you set the send "name", "from address" and "reply to e-mail address" fields. You can also set the "return-path e-mail address" which dictates which e-mail address receives notification of any undelivered e-mails. |
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| Will we be able to monitor if the e-mails have been delivered, opened etc? |
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| Yes, and you will also be able to track who has clicked on which links within your e-mails. E-mail Marketer© provides a range of easy to interpret statistics reports. |
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| Once a template has been created, will we be able to easily edit content to send future e-mails? |
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| Yes, using the WYSIWYG (what you see is what you get) Editor makes adding new copy/amending existing newsletters easy and no specialist skills are required. |
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| Can I automatically send out emails after a specific time, such as after an hour, or a day etc? |
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| Yes, such automated emails are referred to as Autoresponders. E-mail Marketer© allows unlimited autoresponders and they can be setup to send e-mails after a user signs up to the newsletter and/or after a set period of time. |
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| Is it possible to create personalised emails, e.g. 'Dear Mr. NAME' or 'Dear Mrs. NAME'? |
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| Yes, such personalized emails use what we refer to as "Custom Fields". Custom fields can be created from the Newsletter menu and users will be able to enter in data when they subscribe. You can then add this data to your newsletters eg, Dear Mr. Name, or "we are sending you this promotion because you have expressed an interested in product/service X" etc |
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| Can we send different e-mails to subscribers based on their specific needs/interests? |
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| Yes, you can. This is what is known in marketing as segmentation and targeting. E-mail Marketer© enables you to send an e-mail to specific subscribers based on set criteria e.g. send an e-mail to only female subscribers, in age category 21-35 |
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| Can I send attachments? |
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| Yes, you can send an unlimited amount of attachments with your newsletters. You can also send attachments with your autoresponders. You can manage your attachments from the "Manage attachments" section in E-mail Marketer© |
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| Do you offer a customisation service if we require bespoke functionality? |
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| No, we do not. E-mail Marketer© meets the vast majority of e-mail marketing requirements, and do contact us if you are unsure as to whether it will meet your needs, as very often it will achieve what you require. |
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| Can E-mail Marketer© be used for large scale e-mail marketing? |
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| It is a robust system designed for bulk e-mail marketing. It has been tested and proven to handle a single e-mail delivery with a volume of 300,000 recipients. |
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| Is their a limit to the number of different subscriber lists or e-mails campaigns we can have? |
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| There is no limit, so you can manage a number of on-going campaigns from one central point. There is also no limit on the volume of e-mails that E-mail Marketer© can handle. We offer a range of annual licence fees dependent on e-mail volume sent - click here - and you can also contact us for a custom quote. |
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| Will we have to manually add new subscribers? |
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| No, it automatically processes new subscribers, unsubscribe requests, bounced e-mails etc in real time. This saves you considerable time & effort. You can manually add & amend records if and when required. |
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| Technical Requirements & Support |
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| Are there any technical requirements for the E-mail Marketer© control panel to work on my computer? |
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| Yes, see below. It works on all the major operating systems and mainstream browsers. |
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| Operating System - Windows 95, 98, ME, NT, 2000 or XP, Linux or Mac |
| Web Browser - Internet Explorer v5.5 or above, or gecko-based browser including Mozilla and Firefox (note: does NOT include Safari) |
| JavaScript - Must be enabled |
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| Is our subscriber data safe? |
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| Yes. Data is securely stored and daily backup ensures your data is safe and recoverable. |
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| Will the e-mails be sent by a server in the US or another destination outside the UK? |
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| No, the server and technical support is UK based, ensuring no time difference delays, and compliance with UK legislation. |
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| If we require technical support how quickly will you respond? |
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| Within 24hrs on normal working days (UK) i.e. excludes weekends & bank holidays |
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| Our e-mail volumes will exceed the monthly limits of your standard advertised licence options, so what happens in that scenario? |
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| That is fine. For higher e-mail volumes, further discount pricing is available, and we provide a custom quote (based on volume, frequency etc). Please call us on 01293 817 660, or complete our on-line enquiry form >> click here |
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| What are your terms & conditions? |
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| By purchasing E-mail Marketer©, you are deemed to have read and fully accepted both our Anti-Spam policy and our terms & conditions |
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| Can I be totally sure that our subscriber data will not be used, passed on, or sold to any third parties? |
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| Yes, Yes, Yes! Hopefully that makes our position very clear. No one else will be given access to, let alone be allowed to use, your subscriber data >> see our privacy statement |
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| We are only a small business; is this product really designed for larger companies? |
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| E-mail Marketer© is designed for businesses of all sizes. The great thing about e-mail marketing is that because it is so cost effective, it is a form of marketing that does not exclude those with smaller budgets! Also, in our view, whether large or small, a company needs a solution that will measure its marketing results, so it can improve future sales & profits. |
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| Where do you stand with regards to SPAM/unsolicited e-mails? |
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| We operate a strict no-spam policy, not only because it is illegal, but also because it is unethical & ineffective marketing practice i.e. it is not the route to take if you want to develop profitable & long term relationships with your subscribers. If after investigation there is evidence that a user of E-mail Marketer© has been guilty of sending unsolicited e-mails, we reserve the right, at our sole discretion, to de-activate their account and no reduced fees or refund will be available as they will be in breach of our terms & conditions |
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