FEATURES |
BENEFITS |
| Browser based web interface/control panel |
No software to download or install
No specialist technical programming skills required
Accessible 24/7 from any computer with an internet connection
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Automatic List Management, with real-time processing
Automatically;
- generates personalised unsubscribe link for each e-mail
- processes unsubscribe requests
- notifies you when someone joins or leaves a specific list (optional)
(you can of course add new leads, and amend existing records manually when required)
Plus…
- 1 click bounce handling system
- Ban individual e-mails or domains
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No time wasted on manual adding & deleting
Removes danger of human data input errors
Avoids accidental e-mails being sent to unsubscribed users
Automatic list management functions ensure maximum delivery and response rates, by keeping your lists clean and constantly up to date
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A permission based e-mail system, with;
- double opt-in subscription confirmation
- easy one click unsubscribe process
(we operate a strict no spam policy)
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Complies fully with the latest data protection & e-mail marketing laws
Develop trust, and loyal long term customer relationships by adopting an ethical and professional e-mail marketing approach
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Advanced real time tracking, statistics & reporting
Reports include;
- Confirmation of successful delivery
- Flagging of any undelivered emails
- Subscription stats e.g. new subscriptions by day, month, year
- Individual subscriber stats e.g. opened newsletters, date subscribed, clicked links
- Mailing list stats e.g. number of current subscribers, number of inactive
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Monitor & Evaluate - Improve future marketing strategy, planning & tactics based on real life data
User friendly & easy to interpret reports provide valuable marketing response data to enable informed marketing decision making
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| Robust system for bulk e-mail marketing |
Tested and proven to handle a single e-mail delivery with a volume of 300,000 recipients |
Full UK based technical support – email & telephone
Response guaranteed within 24hours on normal working days
(E-mail server is UK based) |
Peace of mind, quick & professional resolution to any technical questions
UK based means no problems with time difference support delays, and ensures compliance with UK data protection law
Staff are friendly & helpful and talk in everyday language and don't automatically assume a certain level of technical knowledge & understanding
Technical staff have a pride in their work and take ownership & full responsibility for a support request until it has been resolved
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| Intuitive design, developed with the end user in mind |
User friendly interface ensures you quickly & easily become a confident user |
Comprehensive, easy to read User Guide
All the main functions are clearly explained in a simple step by step process, combined with visual control panel screenshots
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Quick reference document enables you to find answers to specific “how to” questions, and ensures you are aware of the full capability & functions available |
HTML E-mail Template Creator |
Achieve maximum impact with the full colour, graphical, and flexible visual & layout options of HTML e-mails
Template driven facility ensures consistent branding, look & feel, and saves time for future e-mail campaigns
Automatic delivery of most appropriate format ensures maximum deliverability and user experience |
HTML – WYSIWYG* – Editor
* WYSIWYG = what you see is what you get
(simple to use)
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Easily add new copy/amend existing newsletters etc - no specialist skills required |
| MySQL Database & Daily Data Backup |
Data is securely stored and daily backup ensures your data is safe and recoverable |
Design custom Website Forms e.g. subscription form
(also see below) |
Easily integrate forms into your existing website |
| Create custom Data Capture Fields |
Enables highly personalised communication, which research proves increases response rates significantly
You can capture personal data about your subscribers, not just the standard first name, last name etc, but you can setup as many custom fields as you like e.g. Age, products/services of most interest, income etc
Segment, Profile & Target for maximum results
You can segment your list and send targetted e-mail campaigns on the basis of specific criteria e.g. to all subscribers who have have expressed an interest in product X, who are aged 35-50
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Scheduling of Autoresponder E-mails
Auto-filtering of autoresponders based on custom fields e.g. specific autoresponder only sent to female subscribers
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Powerful, and automatic e-mail marketing follow up
With minimal effort on your part, you can schedule follow up marketing & support emails to be sent at specific intervals e.g. send 48hrs after requesting product info, or 1 month after initial subscription etc
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Send e-mail attachments
(also applies to autoresponders) |
Flexibility to include more information e.g. PDF brochure or white paper |
| Easy importing (CSV & Txt files) and exporting (CSV) of lists and data |
Co-ordinate, integrate and implement your e-mail marketing strategy form one central place, by easily importing subscriber data from an existing database, or purchased permission based list
Easily export subscriber data from E-mail Marketer© into another database, or for inclusion into a spreadsheet, or marketing reports for offline analysis & reporting
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Manage multi subscription lists from your central control panel
e.g. prospects, current clients, suppliers, affliates etc
(no limit on number of different lists)
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Allows multi tasking and easy management for a range of different & on-going e-mail marketing campaigns |
| Search subscriber database function |
Easily & quickly identify and amend individual subscriber data records |
