Mailing List: A list of subscribers that can be categorized by a common name (for example, a mailing list called “YourMailingList”). When a message is sent to a mailing list, all subscribers of the mailing list receive the message.

Newsletter: A group message that is conducted through email messages, specific to a topic or common interest. When a message is sent to a mailing list, each list subscriber receives a copy.

Subscriber: A subscriber is a person that has indicated that they would like to receive information from you by subscribing to a mailing list. They can either signup using an online form or you may input their details manually.

Comma Delimited File, CSV file: A CSV file is compatible with Microsoft Excel (and Excel can export a normal Excel file as a CSV file for use in E-mail Marketer©). CSV stands for “Comma Separated Value” and CSV files are also called comma delimited files. This means that all field information is separated by a comma ( , ) and all records are usually separated by a new line or other character.

A Record: A record is a ‘container’ that holds fields of information.

A Field: A field is one piece of data inside a data record. It can be explained as one piece of information that describes the record. Eg. A record in the mailing list may contain the following fields – name, email, client_id etc.

A Custom Field: Fields used by the email manager when creating forms for collecting user input. These fields can be used to hold different types of information such as date, text input, multiple choices and yes/no responses.

A Template: A template is a reusable layout design that can be used for creating newsletters & auto responders. It saves production time to allow a consistent layout and design.

A Form: A form is part of a webpage that has input fields to collect data from the person viewing the webpage. When the form is submitted, the data is sent to the server.

An Auto-Responder: A message that is automatically sent to a subscriber after they subscribe to a mailing list. It is used as a follow-up tool.

Multipart: Multipart emails are emails that are sent in both a non-text format (HTML) and a text format. This is done to allow the recipients email program to choose which type of display to use according to its inbuilt functionality. Eg. If an email client does not display HTML emails, then the text version will be shown.

Bounced emails: Bounced emails are emails that do not reach the recipient. The target email server that is receiving the emails will use the return-path email that is specified in the send email to send back any error messages that occur to alert the sender that the email did not reach the recipient. Some reasons for bounced emails can be a non-existent email address or server, a server that is not allowing emails, or a spam filtering program that requires the sender to click on a link and manually confirm the sending of the email before it will reach the recipient.

Spam: This is unsolicited and unwanted email correspondence.