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The Growth and Power of E-mail Marketing - Summary
(1)
UK e-mail marketing sector to grow by 25% in next year
(2)
 E-mail now viewed as essential direct marketing tool
(3)
 Users prefer permission based e-mail to other options
(4)
 Main uses include newsletters, surveys, special offers
(5)
 Applications include customer services, market research
 
 
 
 
 
 
The Growth and Power of E-mail Marketing
 

The latest E-consultancy report reveals the UK Email Marketing market is set to grow by a staggering 25% over the next year.

E-mail marketing is now widely recognised as an essential tool for direct marketers and business managers. Are you making the most of this communication channel?

Another recent research report (DoubleClick) confirmed e-mail usage continues to increase with 81% of respondents being online to send & receive emails on a daily basis. Of considerable significance, this report also revealed that users increasingly value permission based e-mail marketing messages and prefer them to other forms of marketing;
 
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   54% said they would like e-mail to replace telemarketing
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   45% said they would like e-mail to replace in-person sales calls
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   40% said they would like e-mail to replace direct mail
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   33% would like to see e-mail replace retail offers and coupons
 
Uses for E-mail Marketing
 
Examples include;
 
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   Regular newsletters
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   FREE white papers
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   News bulletins
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   Customer service updates
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   Special offers
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   Member notices
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   Surveys
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   Supplier updates
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   Invitations
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   Affliate Information
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   Events      
     
     
  next page >> Use E-mail marketing to increase your sales
 
 
 
 
 
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Crawley Office
t: 01293 817 660
f: 01293 817 718
       
Ace Web Marketing (UK) Ltd
  - Business & Innovation Centre, Metcalf Way, Crawley, West Sussex, RH11 7XX, UK
 
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Ace Web Marketing (UK) Ltd is registered in England & Wales, whose registered office is 103 Bridger Way, Crowborough, East Sussex, TN6 2XD. Company No: 4937278