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| National Federation for Personal Safety (NFPS Ltd) choose "E-Mail Marketer" to launch their new e-mail based monthly newsletter... |
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View case study |
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| Increasing Sales & Profits - Summary |
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E-mail Marketer© adds value at every stage of marketing |
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Increases sales, improves profitability - high ROI |
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It's measurable, responsive, flexible & cost effective |
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Ideal for targeting, personalised communications |
(5) |
Develops trust, credibility, client loyality & retention |
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| Increase your Sales, Improve your Profits using |
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| Our e-mail marketing software solution E-mail Marketer© enables you to utilise the full power of e-mail marketing by adding value at every stage of the marketing process; from market research, segmentation & targeting, initial contact, lead generation, qualification, conversion, client development & cross selling, through to relationship building, loyalty & retention. |
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| The main strengths of e-mail marketing include; |
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Flexible, responsive, & fast - e.g. compared to direct mail campaign |
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Measurable (like websites) - one of the most measurable forms of marketing |
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Cost effective, excellent return on investment (ROI) - low cost per contact |
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Increases sales, improves profitability - impacts the bottom line |
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Offers wide reach for potential new clients - worldwide coverage |
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Requires minimal staff resources - time efficient |
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Ideal for targeting & personalisation - more relevancy, higher response rates |
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Very effective cross selling tool |
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Develops trust, credibility, loyality & retention - relationship building |
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Easy to pilot & test - trial the effectiveness of different copy, offers etc |
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Supports other marketing - e.g. websites, telemarketing, print advertising |
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Aids future decision making, fosters culture of continual improvement |
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Gives Control - as communications can be time scheduled as you wish |
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Builds name awareness, helps you to maintain 'share of mind' |
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Quick response cycle - often response times are cut down to only 48-72hrs |
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Great tool for increasing website visitor traffic |
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Excellent tool for improving customer service - efficiency & response times |
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Ideal communication channel for regular dialogue |
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Suitable for small to medium businesses on a limited budget |
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