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NFPS Ltd: Example Case Study - Summary
(1)
Excellent results - response rates as high as 16%
(2)
High impact design, consistent with website branding
(3)
Our hand-coded design maximises deliverability
(4)
Design features include news headlines, featured items,
  one-click direct access to all main sections of their website
 
 
 
 
 
 
NFPS Ltd - HTML E-mail Newsletter
 
 
National Federation for Personal Safety - chooses E-mail Marketer©
 
The National Federation for Personal Safety (NFPS Ltd) are leading specialists in conflict risk management & personal safety training and consultancy. Their clients include Safeway Stores (now part of Morrisons), Manchester Social Services, Spar Retail Group, and Initial Security.
 
NFPS were looking for a solution that would provide them with a visually attractive HTML e-mail format for their monthly newsletter, but also under their previous arrangement they had no statistics on the readership & behaviour of their newsletter recipients. With E-mail Marketer© they can now evaluate their newsletter campaigns, with statistics on open rates, click throughs, most popular links etc, all providing invaluable data for planning future marketing activity.
 
Using the quick & simple to use export/import functionality, we imported their existing subscriber e-mail lists directly into E-mail Marketer©.
 
They send their monthly e-mail marketing newsletter to current clients, prospects, business partners, and members of their internal training & consultant team, keeping them informed of;
 
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  Company news (e.g. new government body accreditations)
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  Late availability course special offers
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  New courses being launched
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  Updates on legal cases & changes affecting conflict risk management and personal safety
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  Relevant articles of interest
 
HTML E-mail Newsletter - Design & Features
 
In terms of design, we wanted to create a template that had high visual impact, yet was clean, simple to navigate and follow, and was built on their company branding as developed for their website.
 
In terms of its features, their e-mail newsletter template is hand coded for maximum deliverability across a range of e-mail software, and is fully legally compliant due to a range of incorporated features including for example a single click automatic unsubscribe link.
 
The e-mail newsletter includes;
 
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  News headlines
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  Featured courses promotion area
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  Course Finder quick link for users to easily find the specific course(s) they are most interested in
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  Direct single click links to all the main sections of their website
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  Archive of previous newsletters and news bulletins
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  Link to on-line news version (in case any recipients with more obscure e-mail systems have a problem properly displaying the newsletter)
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  Subscriber/recipient area providing all the further information they require
 
Results Achieved
 
In conclusion, using E-mail Marketer© has enabled NFPS to;
 
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  Achieve response rates as high as 16%
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  Manage their different e-mail lists and indeed all aspects of their e-mail marketing from one easy to use central control panel
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  Make informed decisions on future marketing strategy & tactics on the basis of statistical data on recipients behaviour
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  Automate the processes for subscription, unsubscription and updating/modifying subscriber details thus saving administration time, plus avoiding the potential errors from manual data entry
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  Increase deliverability with our special hand-coded HTML template
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Improve the professionalism of their newsletter design, and further enhance their company branding

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  Add a range of new features to their monthly newsletter based on the advanced functionality of E-mail Marketer©
 
Client Feedback
 
"Thank you very much for the e-mail marketing newsletter that you have produced for us, which we feel has been an excellent additional tool in our marketing armoury.

From a product perspective the newsletter is excellent, with a simple to use Internet interface, which allows us to manage and create our mailing lists and newsletters with ease. This is a major advantage in our business, where we need to respond to market trends quickly to optimise our business advantage.

In addition, the marketing tools provided allow us to quickly and effectively measure and monitor the results consistent with our own quality management objectives thus enabling us to use the newsletter more strategically and effectively.

From a professional perspective we are again very impressed with the way in which you have listened and understood our specific requirements resulting in Ace Web Marketing being able to provide us with yet another quality product, based on a marketing driven approach, tailored for our business aims and objectives.

In short we are very impressed with the way you have worked in partnership with us and we feel that we have had, not only good value for our money in terms of our investment with you but primarily, and most importantly, best value in service and support provided by you".

 
Mark Dawes - Director
NFPS Ltd
     
     
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Crawley Office
t: 01293 817 660
f: 01293 817 718
       
Ace Web Marketing (UK) Ltd
  - Business & Innovation Centre, Metcalf Way, Crawley, West Sussex, RH11 7XX, UK
 
© Ace Web Marketing (UK) Ltd. All rights reserved.
 
Ace Web Marketing (UK) Ltd is registered in England & Wales, whose registered office is 103 Bridger Way, Crowborough, East Sussex, TN6 2XD. Company No: 4937278